With the theoretical stuff out of the way, let’s get practical.
Choosing font in pcstitch how to#
How to choose fonts for your infographics in 5 steps If we care about our readers’ perception of our text, we need to be conscious of our font choices. We can see that the way text is displayed on the page (or the screen) impacts the way we interact with, read, and understand it. To communicate effectively, we need to manage those responses by choosing fonts that match the nature of the subject matter. Whether or not we intend it, our font choices evoke emotional responses from our readers (this is known as font psychology). How many of them take advantage of a strong visual hierarchy to draw attention to their title? (Answer: all of them). The visual hierarchy established by the font choices helps us quickly make sense of text.įor more examples, take a look at these 10 Attention-Grabbing Event Poster Templates. On a page like the one above, your eye will subconsciously jump to the text that is bigger, bolder, and more unique. Whenever you look at some text on a page, your eye has to start somewhere. That’s because the fonts are used to make the headings and main points stand out. At a glance, it’s much easier to figure out what the article is about: Now take a look at the same article, but with the fonts modified to create a sense of visual hierarchy. How long does it take to figure out what it’s about? What does this mean? Take a look at the article below. Fonts can be used to create a sense of visual hierarchy on the page This infographic’s highly readable and legible text ensures that the message is forefront, while color adds interest and style:ĬREATE THIS TEMPLATE 2. Since there are clear winners and losers when it comes to font readability and legibility, choosing great fonts for infographics is often about striking a balance between style, readability, and legibility. Ideally, you don’t want to make your reader work too hard at reading your text. The font on the right makes for a more comfortable read. As you can see in the example below, both fonts are fairly legible, but it takes much more concentration to read the sentence on the left. Readability refers to how easy it is to read larger passages of text. Of the fonts below, one is clearly more legible. Legibility refers to how easy it is to make out any given letter on a page. Why? Let’s look at the functions of fonts in infographic design. It’s much easier to glean information from the first infographic than the second.
Style aside, one of the infographics is much more effective because of the fonts that are used. Sure, we all want to use fonts that make our infographics “pretty”, but there are many other important things going on behind the scenes.ĭon’t believe me? Check out these two versions of the same infographic-the same content, visuals, and color scheme, but different fonts:
Why fonts matterīefore we dive into the nitty-gritty of font choice, I’d like to review the role that fonts play in visual communication. On board yet? Let’s talk about how to choose fonts for your infographics.
Choosing font in pcstitch professional#
While this may be true to a point, consider the following:Ī 2008 study found that by simply using a font that was considered more “appropriate” for a resume, job candidates seemed more mature, more trustworthy, and more professional than candidates who used less appropriate fonts.ĭespite having identical qualifications, these candidates were also more likely to secure interviews. You could argue that as long as text is readable, font choice doesn’t matter. I’m here to tell you why you should care about fonts, and to teach you how to use them like a designer. We all have that one designer friend who won’t shut up about Comic Sans (if you aren’t aware of the universal hatred for Comic Sans, you can get caught up here ).īut hear me out-I’m not here to bash Comic Sans, or to tell you that Helvetica will solve all of your problems.
You probably don’t care about them, either, and honestly, I don’t blame you. If you’re not a designer, you probably don’t notice font designs or choices unless they’re particularly ghastly: Fonts play a huge role in how infographics are perceived.